Today’s stunning announcement by UBS that a rogue trader lost $2 billion presents big communications challenges for the Swiss bank. It will need to be forthcoming with regulators about the reasons for the loss and the breakdown in the bank’s internal controls. It must reassure private clients that their assets are safe, keep valued employees […]

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Thanks to Yahoo’s dismissal of Carol Bartz, we have a fresh example of how CEO firings are communicated. Instead of a well-crafted joint news release, Bartz herself trumped the company’s announcement by sending a terse, firm-wide email that quickly found its way to the press.  And before everyone else had it, Kara Swisher at Dow […]

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