Good Companies, Bad Advertising
Here’s a new investment strategy: sell shares of any company that trots out new advertisements that reek of self-importance. Morgan Stanley and Apple – which both have new campaigns running now – would top the list.
Here’s a new investment strategy: sell shares of any company that trots out new advertisements that reek of self-importance. Morgan Stanley and Apple – which both have new campaigns running now – would top the list.
Law firm Mayer Brown LLP has quietly settled claims it aided a $1.5 billion fraud at Refco, the brokerage that collapsed in 2005. Unlike Refco’s spectacular fall, the news brought no front-page headlines, only a modest report in a trade journal based on a routine court filing. But Refco still holds lessons for today.
Big banks are in a battle over new trading rules now being considered in Washington, and they’re in a tough spot. Not only are the banks deeply unpopular, they are also up against a regulator who knows how to sling an effective sound bite.
Chiefs of accounting firms don’t often make headlines. So it was surprising to see KPMG Chairman Michael Andrew tell a reporter that the insider-trading scandal involving a former partner was not a big deal. Is that really the best message for the CEO when his colleague commits a crime?
There’s a lot to like about Canada: passionate hockey fans, abundant maple syrup, universal health insurance. Oh yes, and boring, very successful banks. Their winning formula is rooted in a consistent strategy, strong messages and solid execution. It’s enough to make us consider an office north of the border.
It’s rare to see guidance from a regulator that results in less paperwork. But that is the likely impact of new guidelines from the U.S. Securities and Exchange Commission on the use of social media by asset management firms.
Trying to downplay your culpability after a settlement with regulators is a very bad idea. Just ask Sir John Peace, chairman of Standard Chartered, the UK bank. His public shaming is a useful lesson for which financial firms everywhere should be grateful.
I like advertising. I think it’s an important part of an integrated communication strategy. But a little-noticed ad from Santander, the Spanish banking group, is a gem of absurdity.
Groupon CEO Andrew Mason stepped own after the daily-deals company reported dreadful earnings. Mason, who struggled to reverse heavy losses and a slide in the stock price, admitted he’d made mistakes. But he was right about one thing: how difficult it is for a fast-growing startup to be a public company.
Although it is Wall Street’s biggest deal advisor, Goldman Sachs is not advising on the mammoth $28 billion takeover of Heinz. But the firm is involved in the widening investigation about suspicious options trades that came from a Goldman client account in Zurich just before the deal was announced. Goldman isn’t accused of wrongdoing, but […]