When Goldman Sachs launched Marcus in 2016 and jumped into consumer finance, it generated high hopes and a few questions. Could a storied brand that catered to the elite reach the lowly consumer? Would losses doom the project? Would the bankers strangle the hungry fledgling? Six years later, as it announces Marcus is being scaled […]
Have you ever seen a really effective, memorable ad for a law firm? Didn’t think so. The ads usually reinforce the most negative impressions about lawyers – long-winded, self-absorbed, aloof. Good advertising should do the opposite. Will law firms ever get it right?
After the dog woke up last night at 4am for some unknown reason I was unable to fall back to sleep, so naturally I thought about a proposal I’d been working on, particularly the client’s request for a methodology for measuring the impact of their communications program.
In a week full of high-profile brawling, the fight between Elon Musk of Tesla Motors and the New York Times has captured a lot of attention. It’s got it all – visionary CEO, upstart company, allegations of media bias, a trove of highly detailed data and a passionate audience. As the saga continues to rage, […]
Poor AIG. It was just starting to get its mojo back, launching a new ad campaign to thank taxpayers for rescuing the firm in the darkest days of the financial crisis. Then came the awkward news that it might sue taxpayers for driving too hard a bargain. Now the ad campaign seems dishonest and AIG […]
Social media transformed the 2008 presidential campaign, and it’s set to play a major role in the 2012 race, too. It’s an example of how election campaigns are often early adopters of new marketing techniques that later become widespread in the corporate realm. What emerges from the 2012 campaign could be very interesting indeed.