03
Feb
2012
Defending Goldman Sachs: The 5 reasons its PR has triumphed under Lucas van Praag
Categories: Advertising, Crisis, Financial Services, Media
Lucas van Praag, the longtime communications chief at Goldman Sachs, is stepping down. To those of us in the PR trade, this news yesterday was much more significant than Facebook's IPO filing and the legion of twentysomething millionaires it will spawn.
Van Praag has done a brilliant job of defending Goldman and handling the outsized egos that walk its halls. Goldman is smart, arrogant, highly successful and envied – qualities that make it a PR challenge, every day. No one has handled it better.
(Disclosure: I’ve known Lucas for a long time, and sought his help whe...
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