Tag: Anne Finucane

You know your company is in trouble when the chief marketing officer gets more press than the CEO.   And it’s in really, really deep trouble when the CMO is seen distancing herself from the company’s strategic blunders. That’s what we saw over the weekend in the New York Times piece on Anne Finucane, “chief image officer” for Bank of America.  According to the Times, Finucane “warned against” Bank of America’s acquisition of Countrywide, whose bad loans and legal troubles remain a continuing source of pain fo... Read More