11
Sep
2014
A Brave Banking Ad from Barclays
Categories: Advertising, Financial Services, Taking & Managing Risk
A reader of the Financial Times this week might have felt momentarily transported back to the heady days before the financial crisis. For on its pages was a full-page ad in vivid color listing recent transactions completed by the busy bankers at Barclays.
Such chest-thumping displays are rare among investment banks these days. Why would Barclays do it, and why no...
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