05
Jan
2012
Kodak misses the big picture
Categories: Crisis
For every troubled company that’s trying to restructure and eyeing a trip through bankruptcy to get a fresh start, Kodak is a case study on what not to do. For several days now, media headlines have reported on Kodak’s plans to file for bankruptcy protection, with no comment from the company. It's the wrong strategy.
Kodak has lost control of the message and might lose everything. Unless it can provide some clarity on its course of action, liquidation rather than restructuring looks likely.
Ironically, it’s uncertainty, more than bankruptcy itself, th...
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