corporate advertising - Mahony Partners

Jun

2013

Good Companies, Bad Advertising

Here’s a new investment strategy: sell shares of any company that trots out new advertisements that reek of self-importance. Morgan Stanley and Apple - which both have new campaigns running now - would top the list. (more…) Read More

Jan

2013

AIG and the Perils of Advertising

Advertising, Crisis, Financial Services, Marketing Strategy

Poor AIG. It was just starting to get its mojo back, launching a new ad campaign to thank taxpayers for rescuing the firm in the darkest days of the financial crisis. Then came the awkward news that it might sue taxpayers for driving too hard a bargain. Now the ad campaign seems dishonest and AIG is back in the headlines for all the wrong reasons. Could this train wreck have been avoided? Read More