The sinners continue to repent in the great Investment Banking Reformation.  The latest penitent is Andrea Orcel, the head of investment banking at UBS, who appeared before Britain’s Parliamentary Commission on Banking Standards and promised to ‘put integrity before profit.’ But it is brutal economics, not soul cleansing, that is changing UBS and other institutions. 

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Facebook users were up in arms recently after the company replaced the email address that appears in their profiles with an “@facebook.com” address.   The response was swift and negative, with Facebook fielding a raft of harsh comments in the media and across the blogosphere.  Facebook responded with a brief statement distributed by email from an […]

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In a vast sea of sameness, Credit Suisse unveiled a distinctive global advertising campaign last month.   It’s a good campaign and a good message. The financial crisis and the vilification of banks have made big-splash branding campaigns a rarity among financial firms.  Most have scuttled advertising entirely or narrowed it to focus mainly on products.  […]

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