01
Apr
2012
The Three Things Groupon Got Right
Categories: Crisis
Friday was a horrible day for investors in Groupon. The stock tumbled 6 percent on news that the company would restate it earnings after underestimating customer refunds, which led its auditor to declare the company had a material weakness in its internal controls.
That kind of news is never welcome, and Groupon’s management has a lot to do to win back investor confidence, but at least it didn’t compound its problems by trying to hide bad news.
I give the Groupon investor relations staff high marks for its handling of this episode. Here’s what they got right:
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