ETFs | Mahony Partners

BlackRock Plays the Victim in ETF Drama

Portraying yourself as a victim can be a great communication strategy. It deflects attention and can even arouse sympathy. BlackRock CEO Larry Fink has been playing the part masterfully ever since a volatile stock market exposed flaws in one of his company’s biggest products. But is BlackRock the victim – or the villain?

UBS Wants to Have a Little Talk

Financial Services

Give UBS credit for bravely launching a major ad campaign when antipathy toward big banks is as strong as ever. The ads pose deeply personal questions in a bid to put UBS in the middle of an individual’s most critical dialogue. But will people let UBS inside?