UBS chief executive Sergio Ermotti bravely launched a defense of the banking sector and hit out at its critics in a candid interview from the World Economic Forum in Davos, Switzerland. In this post, we imagine the conversation Ermotti had with his PR chieftain when he returned from the mountains.
The outlines of Goldman’s new public relations strategy are becoming clearer. It involves more television appearances by CEO Lloyd Blankfein, investments in trendy green-tech companies and a new twitter account, unveiled at yesterday’s annual shareholder meeting. It is part of an effort to create a “more open and friendly” firm, according to news reports. Lloyd […]
In an earlier post, I suggested that Goldman send a note to its employees to respond to Greg Smith’s public resignation letter. It appears my advice was taken. Goldman chiefs Lloyd Blankfein and Gary Cohn did indeed send a memo (perhaps I’ll send them a large bill). It was very well done. Here’s why: It […]
The public resignation letter by Greg Smith, a Goldman executive, is lighting up the blogosphere. It’s certainly not the way Jake Siewert imagined spending his first day on the job as head of communications. As a candid, personal confession from a Goldman insider, the letter is very damaging. It counters the notion that Goldman has […]
Lucas van Praag, the longtime communications chief at Goldman Sachs, is stepping down. To those of us in the PR trade, this news yesterday was much more significant than Facebook’s IPO filing and the legion of twentysomething millionaires it will spawn. Van Praag has done a brilliant job of defending Goldman and handling the outsized […]