Tag: poopstrong

Aetna CEO Mark Bertolini recently was drawn into a public argument about health insurance when Arijit Guha, a 31-year-old cancer patient, challenged the company over its refusal to pay his medical bills once he reached his plan’s coverage limit. Guha’s campaign went viral, and Bertolini ultimately agreed to cover the bills.  To most observers, Bertolini lost - a Gulliver-esque CEO brought low by social media’s Lilliputians.  But Bertolini emerged a winner, too. Read More