08
Jan
2013
AIG and the Perils of Advertising
Categories: Advertising, Crisis, Financial Services, Marketing Strategy
Poor AIG. It was just starting to get its mojo back, launching a new ad campaign to thank taxpayers for rescuing the firm in the darkest days of the financial crisis.
Then came the awkward news that it might sue taxpayers for driving too hard a bargain. Now the ad campaign seems dishonest and AIG is back in the headlines for all the wrong reasons. Could this train wreck have been avoided?
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