14
Apr
2012
Launching Sony’s Turnaround
Categories: Media, Taking & Managing Risk
Kazuo Hirai just might have the toughest job in the corporate world. Named CEO of Sony in February, his task is to turn around the struggling electronics conglomerateafter years of strategic drift and financial losses. He’ll have to revive the brand, excite consumers with new products and revamp operations – all while competing with nimble global giants like Apple and Samsung. That’s a tall order.
In a corporate turnaround, it’s vital that the CEO communicate clearly and with convict...
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