Tim Cook | Mahony Partners

Apple and The Most Valuable Email Ever

When Apple shares were plunging amid a broad market rout yesterday, Apple CEO Tim Cook penned a short email to Jim Cramer, host of CNBC’s “Mad Money,” to provide reassurance about Apple’s business in China. The shares promptly rallied. It’s not always that easy to quell a panic, but there are a few important lessons […]

Good Companies, Bad Advertising

Advertising , Financial Services

Here’s a new investment strategy: sell shares of any company that trots out new advertisements that reek of self-importance. Morgan Stanley and Apple – which both have new campaigns running now – would top the list.