The sinners continue to repent in the great Investment Banking Reformation.  The latest penitent is Andrea Orcel, the head of investment banking at UBS, who appeared before Britain’s Parliamentary Commission on Banking Standards and promised to ‘put integrity before profit.’ But it is brutal economics, not soul cleansing, that is changing UBS and other institutions. 

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In a vast sea of sameness, Credit Suisse unveiled a distinctive global advertising campaign last month.   It’s a good campaign and a good message. The financial crisis and the vilification of banks have made big-splash branding campaigns a rarity among financial firms.  Most have scuttled advertising entirely or narrowed it to focus mainly on products.  […]

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Lately I’ve been thinking a lot about risk and corporate cultures.  Some cultures produce disasters, like the massive, concealed trading loss at UBS – the most recent in a long streak of debacles for the bank.  Other environments, however, seem consistently to produce good things – valued products and great experiences.  Apple of course comes […]

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