Blog - Mahony Partners

May

2013

GE’s Brilliant Road Show

Uncategorized

GE is taking its show on the road – literally – with a cross-country bus tour to promote its small business lending program. It’s a brilliant adaptation of old tactics for a new-media age. (more…) Read More

May

2013

The Many Ironies of Bloomberg’s Terminal-Peeping

Crisis, Media

The Bloomberg terminal-peeping scandal is rich in irony. It has launched a media feeding-frenzy that could run for a while - and prove difficult for the company to manage. (more…) Read More

May

2013

Microsoft’s Coke Moment

Crisis, Media

For Microsoft, giving the Financial Times an exclusive interview with a senior executive to discuss Windows 8 must have seemed like a good idea at first. Then the story appeared. (more…) Read More

May

2013

Managing the Risks and Benefits of LinkedIn

Uncategorized

We are pleased to offer a guest post on how companies can use LinkedIn to advance their business, while controlling the risks associated with a highly visible social-media presence. (more…) Read More

May

2013

Gary Gensler’s Big Sound Bite

Financial Services

Big banks are in a battle over new trading rules now being considered in Washington, and they’re in a tough spot. Not only are the banks deeply unpopular, they are also up against a regulator who knows how to sling an effective sound bite. (more…) Read More

Apr

2013

Mickey Drexler’s Lessons in Creativity and Communications

Taking & Managing Risk

Creativity isn’t a word associated with most businesses, unless you are talking about companies in fashion, film or music. But creativity has a place in every business, according to Mickey Drexler, CEO of J.Crew. His lessons for creative success can guide communications too. Read More

Apr

2013

KPMG: How Not to Handle an Insider Trading Scandal

Crisis, Financial Services

Chiefs of accounting firms don’t often make headlines. So it was surprising to see KPMG Chairman Michael Andrew tell a reporter that the insider-trading scandal involving a former partner was not a big deal. Is that really the best message for the CEO when his colleague commits a crime? Read More

Apr

2013

The Boston Bombings and the New Media Normal

Crisis, Media

It is hard to recall a more dramatic week than the one just seen in Boston. And for the media, which reported the story and at times became the story, the episode shows how its world has changed forever. (more…) Read More

Apr

2013

The New New Business Media

Media

Roya Wolverson, the global business editor at Time magazine, has just taken a new job as deputy global news editor at Quartz, a business news website. Never heard of it? That’s likely to change. Quartz and other digital upstarts are attracting top talent - and readers. No company or CEO can afford to ignore them. Read More

Apr

2013

Oh, Canada: Where Banks are Liked

Financial Services, Media

There’s a lot to like about Canada: passionate hockey fans, abundant maple syrup, universal health insurance. Oh yes, and boring, very successful banks. Their winning formula is rooted in a consistent strategy, strong messages and solid execution. It’s enough to make us consider an office north of the border. (mo... Read More