election2012 | Mahony Partners

Looking for the Real Romney

Presidential elections often produce useful communication lessons. Mitt Romney provided one in recent weeks as he struggled to address two big issues – his personal tax returns and Bain Capital’s jobs outsourcing. It’s an example of the risks that come with inauthentic communication.

Does the Presidential Campaign Foretell a Corporate Marketing Trend?

Advertising , Marketing Strategy , Media

Social media transformed the 2008 presidential campaign, and it’s set to play a major role in the 2012 race, too. It’s an example of how election campaigns are often early adopters of new marketing techniques that later become widespread in the corporate realm. What emerges from the 2012 campaign could be very interesting indeed.